Of course, people can't really be that naive. So, to pull off this hoax, marketers have had to create a fear campaign surrounding tap water. The consequences are twofold: huge profits for corporations who basically sell us bottled tap water, and an incredibly unsustainable environmental downward spiral... Annie Leonard (who previously told us The Story of Stuff) explains:
Comedian Lewis Black has also noticed part of this trend, and has some choice words to share on the subject:
And finally, here is Peter Gleick, author of Bottled and Sold, talking about the dark side of the bottled water industry:
Check out more in the environment tag.