Part of the problem is that so few people actually try to be authentic, and even most of those who do try will eventually sell out. Mob mentality, social conformity and the lack of personal identity all seem to be the rule among humanity, but now we are beginning to understand why: we seem to be hard-wired to empathize and live vicariously through others.
Believe it or not, the very neurology of our own brains actively blurs the distinctions between seeing and doing, and even more shockingly, between self and other, as Robert Krulwich reports in this video.
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