PCR, or Polymerase chain reaction, is the genetic equivalent of creating a bacteria culture: in this case, you start with a small sample of DNA, and you amplify it many orders of magnitude through thermal cycling (a fancy word for a process of repeated sessions of heating and cooling).
That may all sound boring and geekish to the lay person, but you'll have to admit the way PCR has been advertised is pretty funny :)
And here is some more for good measure:
Who's your daddy? :)
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